34.3% of Blackheath Property Sellers Reduce Their Asking Prices
• 161 of the 470 properties on the market in the Blackheath area have had a price reduction in the last 3 months.
• The average reduction has been 4.4% of the original asking price.
• This is great news for Blackheath home buyers and Blackheath buy-to-let landlords, strangely Blackheath house sellers as well.
The last couple of years of the Blackheath property market has seen some amazing prices being achieved with multiple offers and many properties selling for way over the asking price.
Yet, as I have been writing about the Blackheath property market over the last few weeks, the tide is beginning to turn, and the pendulum swing more towards a balanced Blackheath property market as more homeowners in the Blackheath area (SE3) have been reducing their asking prices.
Of the 470 properties for sale in the Blackheath area,
161 have been reduced in price in the last 3 months.
So why is this important and why is this good news, even for Blackheath house sellers?
Property industry statistics show that 5 out of 6 house sellers will buy another property and over 80% of those sellers will move up the property ladder.
When you move up the property ladder, that normally means you pay more for the one you want to move to (that’s why it’s called the property ladder).
So, whilst you won’t be getting as much for yours as you might have done earlier in the year, you won’t have to pay as much for the one you want to buy (and the price difference between the two properties will be smaller – meaning you will end up saving money because of these reductions).
Therefore, what is the level of reduction being seen in the Blackheath property market?
The average percentage of the price reduction in the
Blackheath area has been 4.4%.
I must stress house prices/values in Blackheath haven’t dropped 4.4%, just the asking prices of some of the properties on the market.
This is good news for Blackheath first-time buyers and landlords, as they will be more likely to buy a property at a more reasonable price. Whilst, as I explained above, this is also good news for sellers as most of them will end up paying less for the higher priced property they end up buying after selling theirs.
So, what should Blackheath homeowners be aware of if they are selling their home now or in the future?
For me, it is important that I inform all Blackheath property owners of the real story. This enables them to judge for themselves where they stand in the current Blackheath property market, thus enabling them to make better informed decisions.
You see some Blackheath estate agents will deliberately over inflate the suggested initial asking price to the house seller, because it gives them a bigger chance to secure the property on that agent’s book, as opposed to a competitor.
This practice is called overvaluing.
Now of course, each Blackheath homeowner wants to get the most for their Blackheath home, yet some estate agents know this and prey on those Blackheath house sellers.
You might ask, what is the problem with that?
Well, you only get one opportunity at hitting the Blackheath property market as a new property. Everybody has access to the internet, social media and the four main property portals (Rightmove, Boomin, On The Market, Zoopla), and your potential buyers will know the property market like the back of their hand.
If you have a 2-bed Blackheath semi that is on the market for a 3-bed Blackheath semi-detached house price ... those Blackheath buyers will ignore you.
Your Blackheath property will stick on the market as your potential buyers keep seeing your property on the portals each week.
These buyers will then start to believe there is something wrong with your property and dismiss it even further. That is until you, as the house seller, reduce your asking price. The issue is that sometimes these buyers will think something is wrong with your home and could bid you down even further, meaning you will get less even though you asked for more! (This was backed up by some research done by Which?).
Now according to research by Denton House, the average British house buyer only views around six properties before buying – so please don’t assume viewers will come round your optimistically priced (i.e. overvalued) Blackheath home, thinking they will knock you down – quite the opposite – they just won’t view your home in the first place.
And you know that because I bet you have done the same
yourself when searching for property.
So, all I suggest is this ... be realistic with your asking price to start with.
Do that and you will sell your Blackheath property at a decent price to a decent buyer ... first time, every time – enabling you to move onto the next chapter of your life.
If you know of anyone currently selling their home in the Blackheath area and finding things difficult, please share this article with them as it could be of interest.