Is Dropping Your Asking Price the Right Move? Advice for UK Home Sellers

Is Dropping Your Asking Price the Right Move? Advice for UK Home Sellers

Considering lowering your asking price when selling your property in? Explore key factors to help you make an informed decision.

Amidst the process of selling your home in the UK, one crucial decision often faced by homeowners is whether to reduce the estate agent's valuation of the property. The question arises: How low will you go, and how long will you wait before considering a price drop?

Why do you need to reduce, and what other options can you explore before taking that step? It's essential to assess the current market conditions, examine the feedback received from potential buyers, and evaluate the competition in your area. Are there any improvements or minor renovations that could enhance the property's appeal?


Pay attention to what viewers are saying during property viewings. Their comments can provide valuable insights into areas that might be causing hesitation or concern. Addressing these issues could potentially eliminate the need for a price reduction and make your property more attractive to prospective buyers.
Before immediately opting to slash the asking price, consider seeking out additional valuations from different estate agents. A fresh perspective may uncover aspects of your property that were previously undervalued or could highlight unique selling points that have been overlooked.

Sometimes, taking a step back and relaunching your property on the market with a new approach can reignite interest from potential buyers. This could involve updating the listing with new photos, adjusting the property description, or even staging the home differently to present it in a more appealing light.


In conclusion, lowering the asking price of your property should be a well-thought-out decision based on thorough research and careful consideration of all factors involved. By weighing your options, seeking feedback, and exploring alternative strategies, you can make an informed choice that maximises your chances of a successful sale.

Click here to read more about our seamless sales process and the benefits of appointing Brown & Brooke as your estate agents.

Call Brown & Brooke if you’re thinking of selling your home in SE London. Give our team a call today on 020 8858 0200 - we take pride in every property we sell.



Get in touch with us

Being a landlord can be a rewarding investment, but it also comes with responsibilities that demand time, organisation, and ongoing attention. From keeping up with regulations to managing tenants and maintaining the property, it can quickly become challenging to balance everything alongside work, family, and other commitments.

Finding the right rental home should feel exciting, not overwhelming. In popular areas like Greenwich and Blackheath, demand remains strong and good properties move quickly, which means preparation and clarity are key. When tenants understand the process and know what to expect, renting becomes far smoother and far less stressful.

The November Budget introduces new tax measures that will influence affordability, demand and long-term property decisions. With higher household costs and a new levy on homes over £2 million, buyers and sellers will need to plan their next steps with clearer strategy.

Selling in early 2026 doesn’t begin in January — it begins now. Many homeowners assume the selling process starts when the property goes live, but in reality, the most successful sales are shaped well in advance. From preparation and pricing to choosing the right agent, clarity early on makes the entire journey calmer and smoother.