When selling your home, it’s natural to want the highest possible price. After all, your property is likely your biggest asset. But here’s the truth: overpricing can actually cost you money in the long run.
So how do you strike the balance and get the best offer without overpricing?
1. Start with an Accurate Valuation
The first step is understanding what your home is truly worth. Online valuation tools can give you a rough guide, but they don’t account for recent sales, condition, or unique features. A local estate agent who knows the market can provide a realistic figure based on:
- Comparable sales in your area
- Market demand
- Current economic conditions
- Your property’s size, condition, and location
Tip: Ask for a range, not just one number. That way, you know the top and bottom ends of what’s achievable.
2. Price to Attract, Not Repel
Buyers today are savvy. They use property portals, track sold prices, and compare homes side by side. If your asking price looks inflated, many won’t even book a viewing.
Instead, price your property competitively within the market range. A realistic price encourages more interest, which can lead to multiple offers and sometimes a bidding war.
3. Understand Buyer Psychology
A home that’s been on the market for months looks “stale.” Buyers assume something must be wrong, even if the only issue is overpricing. The first two to three weeks on the market are the most crucial. That’s when your home is fresh, exciting, and generating the most attention.
4. Presentation Matters
Even the best-priced home won’t achieve top offers if it doesn’t look appealing. Small improvements can have a big impact:
- Fresh paint in neutral colours
- Decluttering rooms
- Fixing small repairs
- Boosting kerb appeal with tidy gardens or plants
- First impressions influence the price buyers are willing to pay.
5. Be Flexible with Negotiations
Setting the right asking price doesn’t mean you won’t get offers below it. Negotiation is part of the process. Instead of rejecting an offer outright, consider:
- The buyer’s position (cash buyer, chain-free, mortgage approved)
- How quickly you want to move
- Market conditions (is demand strong or cooling?)
- Sometimes, a slightly lower but secure offer can save you months of stress.
6. Trust Your Agent’s Advice
A good estate agent isn’t just there to list your home; they’re there to help you achieve the best result. They know what buyers are willing to pay and how to position your property for maximum interest. Listen to their guidance on pricing strategy, presentation, and negotiation.
Final Thoughts
The key to securing the best offer isn’t setting the highest asking price, it’s setting the right price. With the right strategy, presentation, and guidance, you can attract serious buyers and achieve a strong, fair sale without the risks of overpricing.
Thinking of selling your home? Book a free,
no-obligation valuation with our team today to find out what your property could really achieve in today’s market.